Who Is Really In Charge?

Like an awful lot of men, I've been taking an interest in the World Cup. I heard a chap from John Lewis on the radio explaining that they were selling a new flat screen television every 30 seconds in the run up to the start of the TV coverage. Looking at the John Lewis website, it seems that most of their TVs mean an investment of upwards of £650, so either:-

Men in the household are in charge of choosing TVs

or

The ladies are allowing their menfolk to think they are in charge, but have been hoping for a new TV for a while and are using the World Cup to "reluctantly acquiesce" to the necessary purchase. The ladies being secure in the knowledge that they will have the prime use of the device for the next four years (or at least until the summer of 2012 when the London Olympic coverage starts).